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Sponsorship. Unibet sponsors a wide range of major sports teams and events, including partnerships with Philadelphia Eagles, Pittsburgh Steelers, Glasgow Rangers, Club Brugge, FC Copenhagen, Sydney Roosters, AFC Ajax, and five-time World Chess Champion Magnus Carlsen.
What started as Unibet in 1997 is today the global gambling group Kindred. From his London flat, our founder Anders Strm set out to change the way players gamble and offer them an experience suited to the modern digital world.