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The Betfair Exchange connects you with punters all over the world to put up your own odds and place bets. With no interference from a bookmaker, the Betfair Exchange invites a real community to interact directly with the odds and control the market, meaning better odds and better value for you.
One way to increase your earnings as a Betfair trader is to specialize in a particular sport or market. This allows you to become an expert in a particular area, which can give you an edge over other traders.