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All bet365 players are automatically members of the Loyalty Club. In order to accumulate Status Points, you must fulfil either of the following criteria playing real money poker: contribute chips to any pot from which rake is taken on a cash table; pay a fee for entering any Tournament or Sit & Go.
If you don't claim the offer at the time of your first deposit, you can do so at any time within 30 days of registering your account. Simply log in to your account, go to the Account menu, choose My Offers then click Claim Now for the relevant offer.