Odds with a plus sign are underdog bets. Plus odds tell you how much profit you will get on a $100 bet. A $100 bet with +200 odds nets you $200 profit plus your original $100 bet. If you bet $20, you would profit $40. For the rare even money odds, those can be listed as -100, +100 or EV.

bwin sponsored football giant Real Madrid from 2007 to 2013 and they were also a premium partner of FC Bayern Munich. In October 2010, bwin announced a sponsorship for the upcoming three football seasons in which they would be the title sponsor of the Portuguese League Cup (renamed the "bwin Cup").