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The traditional lotera has its roots in 15th century Italy, where it traveled to Spain. The Spanish brought the game to Mexico in the 18th century, around 1769. Initially played by the elite, La Lotera Mexicana grew in popularity in the 19th and 20th centuries thanks to traveling fairs, known as ferias.
The point of the game is to be the first to fill your card and shout out "buenas" or "lotera" to declare your winning victory!