Ronaldo has once again been one of the star attractions at the European Championship, scoring three goals in Portugal's first 🛡 two group matches to put them within sight of a place in the round of 16.

Did the Ronaldo - Coca-Cola 🛡 incident inspire others?

How did Coca-Cola react to Cristiano Ronaldo?

Elsewhere, one of Europe's leading furniture retail companies, IKEA, has attempted to 🛡 profit from the situation by releasing a new reusable water bottle under the name 'Cristiano'.