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The usual age for the target audience of a horror film is 15- 25. The most common reason for this is that young adults and teenagers enjoy thrills. These thrills are more likely to excite a younger audience rather than an older one.
As of October 2024, almost two-thirds (64 percent) of adults aged 30 to 44 surveyed in the United States said they either liked or loved the horror movie genre. Among respondents aged 18 to 29, that share was 10 percentage points lower, at 54 percent.